Lawyer Marketing

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I wrote this blog in 2008, but now I am going to put my updates in Blue. It is interesting how things change in just 2 years.

To Blog or Not to Blog, That is the…

March 16th, 2008

I think it is appropriate to begin this blog dedicated to the Truth About Lawyer Internet Marketing discussing the effectiveness of blogs.

I am obviously a believer of blogs and the value of blogs to the readers and writers of them, but they are not THE answer for attorneys. While I agree that blogging may not be THE answer for every attorney. They can be a very important part of SEO. The key is to make certain you are blogging in the right way and in the right place. If you do not blog in the right place and in the right way you will be wasting a lot of time. Since the writing of this original post I have seen blogging make a big difference to SEO efforts.

Hold on a minute:

Blog writing tip #1: (I still think this can be a good idea, although some of the blog software automatically saves your work while you are blogging)

DON’T write your blog online. Write it in another program like Word or a text document. When you are done, login to your blog and then copy and paste it as a new post. If you have ever gone through writing a lot of content in a blog, email or website only to lose your connection AND your content you will know why I am suggesting this.

In fact, I switched to a Word document after I wrote the second sentence in this post, after remembering the potential pain of not doing so.

Back to this post:

While a blog can be a good way to generate traffic to your website, it is better utilized as a means for you to engage with your potential prospects and current customers with current advice on topics they may be interested in like new tax laws, new medical malpractice issues and other current events.

In fact, one of the great things about blogs is that the search engines love them, and you can easily update them to reflect news events like the Endoscopy Center of Southern Nevada Hepatitis and HIV scare that is going on right now.

Of course, this blog is competing against a host of other blogs and press release organizations, and I would be surprised if just by posting to this blog I could appear at the top of Google for the search: Endoscopy Center of Southern Nevada.

Some of you may have heard that blogging will bring your website to the top of Google or Yahoo!, and that you just need to “blog, blog and blog more”-link to your site and watch it rise to the top.

This may work in less competitive markets for less competitive keywords (like “rodent racing”, as Peter Kent always says), but it is not sufficient for a competitive market like Real Estate, Insurance, and of course; the highly competitive attorney market.

The fact is that you must generate tens, hundreds or even thousands of links to your site if you are going to win the battle to get to the top of Yahoo! or Google for search terms like ‘injury lawyer las vegas’.

One quality link from your blog will not do the trick.

The moral of the story is; keep on blogging if you want to, but don’t expect miracle placement for your website as a result.

There are other things you can do that will generate higher rankings on Google and Yahoo! that are much more efficient.

What can you do to get your site to the top of Google?

THAT is the question.

Getting an honest answer to it can be very tricky.

Until now.

You can ask me through the form on this blog, wait until my next post, or call me at 720-279-1876 to schedule a free Internet marketing consultation for your firm.

Have fun blogging!